The Business Blog for Wales
The Golden Brand

How rebranding can reinvigorate (Comments Off)

7/19/16 •

The vagaries of public taste can be the curse of many small businesses but one company has shown that a little marketing savvy can go a long way and help turn an out-of-fashion product into a desirable consumer foodstuff. Forget the humble pilchard. In its place is now the Cornish sardine. Now down in the […]